Truly Scrumptious, A Modern Bakery, Opening June 1

May 16, 2011

A new modern bakery is scheduled to open for business in Germantown called Truly Scrumptious LLC on June 1, 2011. With their grand opening celebration happening the third week in June. Owners Vicki Carl and Kelly Wilson have been providing gourmet cupcakes to the Germantown area and beyond for over a year. The company has come a long way in a short time with great reviews and even a TV interview on FOX 6 Wake Up.


Their customers have a lot to say and keep coming back for their home made treats, “My favorite BY FAR was chocolate cherry," but we had a big mix of flavors that were all very tasty!! Plus, ordering was easy with all of the help and suggestions I got from the gals and delivery to top it all off!! Will order as often as I can! ~ Kara K.


"Had the Peanut Butter Chocolate cupcake today at the deli and it was de-lish! I have also had Pumpkin (terrific) and Indulgent Chocolate (totally for the chocolate lover!) Great job, ladies! ~ Lynn M.


"I had the opportunity to try the Oreo cookie cupcake. First you have to know I don't like Oreo cookies and I prefer a cookie to cupcakes. BUT THIS OREO CUPCAKE was so good that I even liked the Oreo part! And the FROSTING is unbelievable!" Angela S.


These gals started small. They met on the Little League field in 2010 and discovered a mutual interest for business. They put their passions for baking and marketing together and in just one year have had the lucky fortune to open their own retail bakery. As you know this can never be done alone. They had a lot of help from neighbors, families, and friends that made logos, took photographs, built a website, offered space, and ordered from them. “We could not have done this without the support from everyone. Our husbands and children have been a source of strength for us. Every day we do not forget that they are watching us and we are their greatest example.” -Kelly and Vicki


Kurt Schulz Deli in Germantown on Mequon road lent the ladies a hand in the beginning offering their deli to sell their gourmet cupcakes out of. As they grew they discovered that having their gourmet cupcakes at other locations just made great business sense. So, they approached Judy and Dwayne of proprietors of Aldo's to have their cupcakes on the menu and Judy also discovered that this perfect sized tasty treat was the perfect answer for her catering business.


With all this growth Kelly and Vicki new that they had to find a home for their delicious tasty treats. And that is when they were approached by The Nardo's whom own Passport Inn, Germantown Travel and The Bake Shoppe. Chris and Carol Nardo were looking to create a win- win with Truly Scrumptious they have a Shoppe and the gals needed a bakery to call home.


Truly Scrumptious a modern bakery will open its doors on June 1, 2011. Their business plan combines the quality of their own products with that of Bake Shoppe and a modern twist. The bakery is located on Pilgrim road by Germantown Travel and Aldo's. It is on the north side of the building a little hard to see from the road but don't let that deter you from stopping in for fresh bakery.


Their entire bakery is made to order from scratch. "Fresh ingredients just taste better," owner Kelly Wilson replied. Their product line will be gourmet cupcakes, cake pops, whoopie pies, muffins, scones, cinnamon rolls, coffee, pies, fondant cakes, sheet cakes, butter horns and much more. Their website created by JL Webvisions is an e-commerce site that will make it very easy for the residential and business consumer to order, pay, and have it delivered a one stop shop.


So "Where is Truly Scrumptious,"? Truly Scrumptious can be found online,, 262-993-8080, or visit them in June at W156 N11074 Pilgrim Road Germantown, WI 53022 on the North side of the building.


Community Watch

» Initial Reaction Podcast: Menomonee Falls baseball virtuoso Ty Weber and Big Ten Media Day Updated:  7/29

» 12-year-old Shorewood journalist gets her scoop at the Republican National Convention 7/28

» Whitefish Bay woman takes home grand prize at the Hottest Kitchen Entrepreneur Challenge Updated:  7/27

» Backups of more than 3 miles reported on northbound I-43 at Good Hope 7/27

» 92-year-old Shorewood building will be torn down to make way for North Shore Bank building Updated:  7/27

» Former legislator competing against political organizer for his old Assembly seat 7/27

» Whitefish Bay family's treehouse is a work of art 7/27

» Nicolet High School hires David Coyle as associate principal 7/27

» Shorewood baseball team fought back late in season 7/27

» Lund is new Nicolet girls basketball coach 7/27

» Nicolet baseball team improved despite its youth 7/27

» Kasmarick adjusting to life as Whitefish Bay athletic director 7/27

» Social media story on the storms rolling through Milwaukee area 7/21

» Milwaukee's first surf shop rides into Shorewood Updated:  7/21

» Rock climbing wall, trampolines might come to Brown Deer business park Updated:  7/20

» Whitefish Bay baseball team ends Shorewood magic with regional win 7/20

» Nicolet baseball team goes down fighting in regional loss to Kewaskum 7/20

» Whitefish Bay's Rybakowicz shuts out Brown Deer in regional semi 7/20

» Initial Reaction Podcast: Wisconsin Badgers football, WIFCA All-Star game 7/20

» West Bend West's Burns beats Whitefish Bay baseball team on mound, at plate in sectional 7/20

» Maslowski oversaw creation of nine tax incremental financing districts 7/19

» Maslowski transformed Glendale in impactful career as city administrator 7/19

» Development is off the table in Wilson Drive discussions 7/19

» Debbie Roesner appointed to Fox Point-Bayside School Board 7/19

» Bublr makes push for extra bike rental stations in Shorewood 7/18

View All Posts Got a tip? Welcome rss

Best Summer Ever


We've made it easy for you to get out and go this summer. From hitting the trails for a bike ride or walk, to where to find beer gardens in the area, to the best places to swim in Waukesha County to the best summer drinks and summer reads, check out our 2016 summer guide.