Highland Park-based E Street Denim is planning to open a store in the Pavilions shopping center in Mequon, in the space formerly occupied by Maurice's.
E Street is a 20-year-old business that is known in northern Illinois as a regional magnet for fashion-conscious jeans shoppers. E Street offers denim brands such as 7 for All Mankind, Paige Premium Denim, J Brand, Chili Pepper and many others. The store also carries tops, sweaters, outerwear, leather and shoes.
The Mequon opening will be a sort of homecoming for owner Thomas George, 63, who is a native of Thiensville. George started his career with the former Weyenberg Shoe company, now known as Weyco Group Inc.
"We've been looking at the area for two years," George said. "We have a tremendous amount of customers from Shorewood on up through Mequon."